This is a semester project for my Advanced Typography class. In this project, we have to make we have to choose one museum and design logo, business card, stationaries, flyer, and website. Before designing, I went to Museum MACAN for research. For working time, it takes 3-4 weeks per project.

Why I chose red, black, and white as the color palette is because it is the color palette of the museum itself (before it changes). The infinity sign on the logo symbolizes the infinity connection of people has. While the ties in the infinity symbolizes connections.

In this portfolio, I'm showing my flyer, business card, and letterhead design. In order to match the museum's vibes based on interior, original logo, website, I made the designs are simple to show the simplicity and elegance.

This is an assignment from VCD 3 called UMKM Rebranding.
So, what is Oflan Indonesia?
Oflan was emerged after the pandemic, originally selling simple topping donuts (3 for Rp 10,000), aimed to create something more distinctive. So, they invented a new, hybrid, "donut-flan": a soft, creamy-filled donut made using pure cream milk instead of condensed milk. resulting in a richer yet balanced sweetness. Oflan is owned by Jevin Suryadi, who was inspired by finding a unique pairing for coffee. Imas Nurmalasari as the head of production, and Yunita as customer service.

Their unique creation went viral one month after launching online, and they sold over 36,689 donuts in just five months, even being featured organically on DetikFood.

Their target market are young adults (20-30) that are active in social media and trend-aware, so I decided to make a mascot logo with bright colors. The idea is to replace the O with donut, so It's read as Oflan. And made the flan as the chef's hat. At the end, I added a tagline "Sweet, Fluffy, Full of Fun" to describe the taste and look of Oflan Indonesia. I also added some mockups to see how can the logo be implemented from boxes, to store signs. I feel a lot fun in the making of logo with the touch of my style, and I learn more on logo branding.

This F&B advertisement was a project from my Graphics 2 class in 2024. I chose Lipton, a tea brand from the UK. For the software itself, both of the video and poster were made with Adobe Photoshop. The concept is a field of tea, where it is the main ingredients of a tea drink like Lipton. Then I added some lemon pictures. I made the lemons fell, followed by the Lipton Lemon Tea itself. The splash is to add the feel of freshness of the drink, combined with the sourness of the lemons and also the cold from the ice. To give a picture that Lipton Lemon Tea are more refreshing if it's cold.

The painting recreate was a part of my final exam from Photography class during Semester 2.

As a part of the team, I handle costume and property, also helped with lighting on set. Since the exam is about Advertisement, we use Beringer Wine as our advertisement, and wine matches the vibe of the painting itself. We tried to find models that are quite similar but it was quite a challenge. We did 2 test shots before the final shot. For lighting itself, we use 3 source of lighting to create rembrandt lighting technique.

Illustration & Printing

Calendar 2026

The 2026 Calendar was a project done on 2025 during my 4th semester as a part of the 'Digital Graphic Reproduction' Class. In this class, we learn about printings and productions. The theme of the calendar is Visual Communication Design. So we discussed and observed our campus surroundings. Then it came up with the idea of cats and lecturers. In our BINUS Alam Sutera campus, we see different kinds of cats and most students love them with care. Then, we combined our idea of 'Cats & Soup' cats style, with the faces of lecturers in BINUS Alam Sutera. We also discuss about which lecturers fits which months or which subjects fits the month.

We divided the workload based on the 4 seasons, winter, spring, summer, autumn. In this project, I was in charged of winter (December, January, February) For December, we have Mr Ruji (Digital Graphic Reproduction lecturer), Mr Husnawi (Drawing for Design lecturer), and Mr Pray (Typography lecturer). Even though the three of them are from different class subjects, the reason why we chose them is because of their beard and we can make them into santa claus, which is a big celebration in December. Then we have Ms Ira and Ms Vera. We chose them in January as a start of calmness and happiness. Then my workload ended in February. The three of them is Mr Felix, Mr Hady, and Ms Earlene. The reason we chose them is because they're in the same team as the Photography lecturer, where we as Indonesian said "fotografi". The F in Fotografi represents February. The theme is pink and hearts since it is valentines day on the 14th.

This personal project of mine was made on April 2025 and distributed as freebies on May 2025. I enjoy making illustration and sticker. So, I made this as a freebies for 'Hope On The Stage' in Jakarta, to give out to some other fans. The cassettes are the stickers, with the color palette of j-hope 'Jack In The Box' album. Each songs in the cassettes is in his 'Jack In The Box' album, j-hope's solo album. For the printing itself, I chose glitter finishing. Because it is still affordable, but still with a good quality. Glitter finishing stickers are shining, pretty, and also waterproof. While the keychains are made in 3 versions. 1 is Jack In The Box, 1 was inspired by j-hope's photoshoot in a strawberry costume, and one is a bouquet of flower with j-hope in it to show the sweet side of him.